WordPress is Free!
This fact still excites my developer husband. With thousands of design themes and plugins to suit any website need, it truly is amazing that WordPress is a free software service. It’s free because it is run by a volunteer group of consultants interested in expanding the software. It’s a community where anyone is free to create a theme, write a plugin, answer tech support issues, and generally contribute. Once you begin using WordPress, all those community benefits become accessible to you. You receive free support, downloads, themes, etc. And they are also free to install and modify, which makes WordPress so universal and loved.
The open source code is also especially helpful for beginners wanting to learn how to maintain their own website. It enables anyone to view, study and change the source code of the software without paying a dime. The only money you need to dish out is on hosting and a domain in order to operate WordPress.
All these freebies allow us to pass on the savings to you as a business owner when revamping your website. Once it’s built, we walk you through hands-on training and then set you loose to maintain your site yourself with full confidence.
WordPress is Easy to Use
No coding experience required. Novices are able to upload video and pictures, edit blog posts, manage content and create new pages without the need of a developer. WordPress offers hundreds of articles for beginners. This means no more sending basic text updates to your developer that cost you money. The WordPress platform allows you to log in from any computer, day or night, and make changes so you don’t have to wait until Monday morning at 9 am to contact your design company. You have control. And because blogging was the original target for WordPress, it remains to be the simplest platform on which to blog. Blogging is already built in to WordPress and ready to use, so every site from e-commerce to photo gallery will gain from its benefits.
WordPress is SEO Friendly
If your business’ website is struggling for first page placement on Google searches, then powering your site through WordPress is a good option for you. WordPress’ code is written to be highly compliant with search engines. It’s clean and simple, making it easy for search engines to index your site. Additionally, you can prime your WordPress website using keywords to make search results very specific. And because Google loves new content, the fact that you can easily and regularly upload changes and modify your company’s site will boost your SEO.
WordPress is Safe
A lot of novices feel insecure with their ability to maintain their own website, fearful they might “break it” or that it might be susceptible to hackers. Rest assured, WordPress is secure. There is a specific process to “harden” a WordPress website installation that doesn’t exist in traditional websites. And with the right developer, your site will be safe even with multiple users. You, as the administrator, have the ability to appoint users on your site and grant them varying access levels and capabilities.
WordPress Can Grow!
Your company’s website is not limited to its original design and functionality with WordPress. There is no need to start from scratch and build a new site because your business changed its marketing strategy or branding method. Plugins make almost anything possible. Want to add an event calendar, calculator, or email sign-up form to your site down the road? That’s not a problem for your WordPress engine. Even if you need to expand your site by adding pages or a video, WordPress is adaptable and none of it will negatively affect the performance of your company’s website.
